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Uber Safe Helps Drunk Torontonians Make It Home Safely


Should you be in Toronto having a few with the TTAC Zaibatsu, and you need a lift home, Uber’s Uber Safe program might be what you need.

AdWeek reports the program uses a breathalyzer sidewalk kiosk to help hammered patrons make it home safe. Said patron blows into a disposable straw for six seconds, then the breathalyzer determines if they are over the legal limit or not. If so, Uber offers the patron a ride home.

The Uber Safe program was developed with ad agency Rethink, and the kiosk was assembled by fabrication studio Stacklab; both companies have offices in Toronto.

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