Technology

Snapchat to start testing non-skippable advertisements next month

The report says that Snapchat plans to test a new ad format in its TV-like content. The advertisements will not appear in Discover content or user-generated stories, but rather in its serial content like its “Second Chance” reality show. The ads are said to be six seconds long and are non-skippable. Snapchat is referring to the new ads as Commercials. According to the report, Snapchat hopes that users will simply become accustomed to the fact that they have to sit…

Technology

Snapchat now lets you search for restaurant reviews and travel advice right from Stories

Snapchat is taking a move straight out of Google’s playbook with a new feature that adds restaurant reviews, reservation booking, and ride-hailing directly to snaps. The feature is called context cards, and it allows Snapchat to surface information related to a particular restaurant or business when someone views a publicly-viewable Snap related to that place. Now, when you view a Snap that’s part of an “Our Story,” Snaps that have contextual information available will have a “more” menu. Swipe up…

Software

How to Shazam music on Snapchat and send to your friends

When you hear an incredible, new song and want to know the name so you can share it with friends, you turn to Shazam. But you might not know that you can do this through Snapchat; it’s built right into the app. Here’s how to find out the details of that song and pass it along without even downloading Shazam. The whole process is pretty simple. When a song is playing, just press and hold your screen when the Snapchat camera is…

Smartphones

Google Offered $30 Billion to Acquire Snapchat

Google offered at least $30 billion to acquire Snap Inc. early last year in another bid to establish a large presence in social media after Google+ failed. According to Business Insider’s Alex Heath, who cites three inside sources familiar with the matter, the offer was an “open secret” among Snap’s higher-ups and remained on the table after Snap’s IPO in March 2017. Snap has denied the story and told Techcrunch that “these rumors are false”, whereas Google declined to comment. It’s possible that…

Gadgets

You can now draw with a thicker brush in Snapchat

Yesterday Snapchat tweaked their drawing tool so you can draw thicker lines on your snapsterpieces. To change your brush size all you have to do is select a color to draw with, then use two fingers to “pinch” in or out to make the brush size bigger or smaller. It’s exactly the same motion you’d use to zoom in or out on a picture. While definitely a small update, this new tool will be a big help to the many Snapchat users who…

Smartphones

Here’s what a Snapchat phone could look like

We already know that the makers of Snapchat can reinvent sunglasses. But what about smartphones? In hypothetical concept designs, marketing firm Mediakix envisions what a Snap Inc. smartphone might look like, if the company that owns Snapchat was working on one. It might seen outlandish for Snap to make a phone, but not if you read the company’s IPO earlier this month. Snap made it clear that it’s about more than just an ephemeral messaging app on your phone —it’s…

Software

Snapchat ads could soon make it easier for you to spend or signup

Snapchat’s ad business is growing up, and it’s beginning to look a lot like Facebook’s. Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover — that make it easier for advertisers to meet their targets when it comes to direct sales, app downloads and user sign-ups, the company told Mashable Tuesday. Through deep-linking, advertisers can take Snapchat users out of the app and directly into other apps…

Gadgets

Snapchat launches universal search to simplify navigation

Snapchat just made it much easier to navigate the app and find friends, groups, Discover publishers and Our Stories with a universal search bar that’s always accessible at the top of the app. Launching today for some people on Android and rolling out soon to all iOS and Android users, the search bar lets you dig out of Snapchat the best content and conversations. The company tells TechCrunch the interface is designed for speed, so you can locate what you’re…

Computer

Snapchat launches universal search to simplify navigation

Snapchat just made it much easier to navigate the app and find friends, groups, Discover publishers and Our Stories with a universal search bar that’s always accessible at the top of the app. Launching today for some people on Android and rolling out soon to all iOS and Android users, the search bar lets you dig out of Snapchat the best content and conversations. The company tells TechCrunch the interface is designed for speed, so you can locate what you’re…

Computer

Snapchat launches universal search to simplify navigation

Snapchat just made it much easier to navigate the app and find friends, groups, Discover publishers and Our Stories with a universal search bar that’s always accessible at the top of the app. Launching today for some people on Android and rolling out soon to all iOS and Android users, the search bar lets you dig out of Snapchat the best content and conversations. The company tells TechCrunch the interface is designed for speed, so you can locate what you’re…

Smartphones

Snapchat story playlists put you in charge of the viewing experience

Snapchat has scrapped its auto-advance function in favor of a new story playlist feature that’s all about personal curation. In case you’re not familiar with stories, the feature allows the app’s users to share a collection of images and videos during a 24-hour period. Previously, the integration of auto-advance meant users would have to sit through all of the recent stories by profiles they follow back-to-back. It seems the app pegged on to the fact that its users were frustrated by the auto-play…

Smartphones

Snapchat story playlists put you in charge of the viewing experience

Snapchat has scrapped its auto-advance function in favor of a new Story playlist feature that’s all about personal curation. In case you’re not familiar with Stories, the feature allows the app’s users to share a collection of images and videos during a 24-hour period. Previously, the integration of auto-advance meant users would have to sit through all of the recent stories by profiles they follow back-to-back. It seems the app pegged on to the fact that its users were frustrated by the auto-play…