Snapchat has slowly been developing its user base for the last few years, introducing friendly features like stories, filters and a disappearing chat function.
Now though, it’s set to bring you something that will probably leave you eye-rolling and furiously tapping your screen.
The messaging app will start to show ads between messages from friends for the first time. Initial launch partners include Hollister, P&G, Verizon, and Warner Bros, according to the company.
Until now, ads have only appeared in the media section of Snapchat, which has been adamant about not flooding the app with commercial intrusions.
But with billions of video views a day, it now wants to monetise by serving ads in between users’ Stories. The media section known as Discover gets millions of views a day, but the bulk of activity takes place in the personal stories.
In a statement, the company said: “Starting soon, we’ll begin rolling out Snap Ads between Stories. As always, we’re being incredibly thoughtful about the experience – we’ll run only top-notch creative, and we’ll be careful about how many ads Snapchatters see.
“From time to time, we’ll provide a skippable Snap Ad when a Snapchatter watches a string of Stories. These Snaps Ads only appear between Stories – they don’t interrupt a Story you’re currently watching.”
So it’s probably time to reconsider your following loyalty to that user who posts seven Stories a day. They’re not worth the ads…