Fitness and Men's Journal Team Up for "Co-Ed" Advertising

Comprehensive Soldier Fitness program
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Image by The U.S. Army
One of the five posters available to help promote understanding about the Army’s Comprehensive Soldier Fitness program. The poster can be downloaded from the program’s Web site:

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Fitness and Men's Journal Team Up for "Co-Ed" Advertising

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"Matchmaker," if you want to call it that, was Fitness publisher Eric Schwarzkopf (since July 2011), who, per, courted Men's Journal counterpart (since Feb. 2012) Chris McLoughlin in the belief that the combined magazines can expand their …

Health and fitness: A lifestyle not a trend in UAE

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The survey comes at a time when the health and fitness industry is fighting hard to counter the rise in obesity cases in the UAE. According to 2012 figures, the UAE is seventh out of 177 countries on the 'Global Fat Scale', and the World Health …

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