When AMD launched the liquid-cooled Radeon Fury X, we witnessed a company willing to commit to new architecture and bleeding edge technologies (Fiji and High-Bandwidth Memory, respectively). Beyond that, Fury X showed a level of ambition and hardware design chops we hadn’t seen from AMD in years. There’s no denying that between its exceptional thermals and strong performance, Fury X is a force to be reckoned with. However, it fell shy of the mark that enthusiasts and press hoped it would achieve, unable to quite deliver a definitive victory against NVIDIA’s GeForce GTX 980 Ti. Today, AMD offers up their Radeon R9 Fury (sometimes referred to as Fury Air or Fury Pro), a video card that brings a compelling value proposition to the table.
In truth, this is the Fury release that should give AMD a more competitive edge against NVIDIA in the $500+ graphics card bracket.
The AMD Radeon R9 Fury lands at retail on July 14 with a baseline price tag of $549 attached to it. This launch continues AMD’s focus on board partner versions versus their own reference designs, but interestingly there are only two cards available at launch, coming courtesy of Sapphire andAsus. However, we do have it on good authority that there are more to come and we’ll see staggered releases over the next couple months.

Sapphire Tri-X Radeon R9 Fury
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Asus STRIX Radeon R9 Fury
The R9 Fury also checks all the boxes concerning AMD’s recent supported features and proprietary tech. FreeSync support, DirectX 12, Virtual Super Resolution, Frame Rate Target Control, are all present and accounted for.