Online

Google Offered $30 Billion to Acquire Snapchat

Google offered at least $30 billion to acquire Snap Inc. early last year in another bid to establish a large presence in social media after Google+ failed. According to Business Insider’s Alex Heath, who cites three inside sources familiar with the matter, the offer was an “open secret” among Snap’s higher-ups and remained on the table after Snap’s IPO in March 2017. Snap has denied the story and told Techcrunch that “these rumors are false”, whereas Google declined to comment. It’s possible that…

Online

In defense of Snapchat, a manifesto

Yeah—I'm a business and tech reporter, who reports on social media networks. And in order to do the job correctly, it's on me to maintain a degree of objective remove. That said: I'm not a reporting robot without ideas, preferences, or a life beyond my gig. And while part of that job also involves spending time on social networks, like all of you, (A) I still do it for fun, and (B) If you looked at my phone, it'd be…

Mobile

MORE ORIGINAL SHOWS COMING TO SNAPCHAT COURTESY OF EXPANDED TURNER PARTNERSHIP

Snapchat parent company Snap is expanding its partnership with Turner Broadcasting Inc. to bring even more original programming to its app. Alongside a number of Snapchat-exclusive shows based off of its existing brands, Turner is also increasing its sports coverage via the app’s Live Stories feature, and ramping up its advertising. As part of the deal, Turner is working with Snap to develop original shows from its series and brands, including TBS, Adult Swim, truTV, Great Big Story, and Super…

Online

Snapchat ads in Stories will soon come between you and your friends

Snapchat has slowly been developing its user base for the last few years, introducing friendly features like stories, filters and a disappearing chat function. Now though, it's set to bring you something that will probably leave you eye-rolling and furiously tapping your screen. The messaging app will start to show ads between messages from friends for the first time. Initial launch partners include Hollister, P&G, Verizon, and Warner Bros, according to the company. Until now, ads have only appeared in…

Online

Snapchat will now let you create custom geofilters for that party or wedding

Anyone can now make Snapchat a more official part of their special events. The company is rolling out a new "on-demand" geofilter that allows people and businesses to pay for custom filters, which will temporarily appear within the app. Though Snapchat has offered sponsored geofilters for some time, on-demand filters will cover much smaller geographic areas and will cost significantly less, with prices ranging from $5 to several thousand dollars. (You can use the company's new online tool to experiment…

Mobile

Snapchat shuts its lens filter store to focus on advertising

Snapchat is closing its lens store after just two months of operation. The fun little feature allowed users to buy lenses priced at $0.99, which could then be used to animate and transform selfies. The move has come as a surprise for many onlookers considering the store’s popularity. Tens of thousands of lenses were purchased per day since its launch as Snapchat’s first stab at in-app purchases, reports Recode. According to Snapchat, the decision will allow it to focus on…