Samsung Pay supports loyalty cards now, so you won’t have to carry them all around in your wallet (or forget them entirely).
There are 18 “loyalty partners” on board for the launch, including Dymocks, ToysRus, Oporto and Sanity. Remember Sanity? Apparently it is still around, and has a loyalty card!
Other retailers it will work with right now are: Amcal Pharmacy, Chatime, Chemmart, Crabtree & Evelyn, Gellatissimo, Guardian Pharmacy, Lincraft, Millers, Red Rooster, Strandbags, Amart Sports, Autograph, RACQ and Free2go RACQ.
The loyalty card option for Samsung Pay been made possible via a partnership with Mobeam, an m-commerce platform whose technology is designed to transform barcodes into a beam of light, so you don’t have any issues with barcode scanners bouncing off smartphone screens.
To use the loyalty card feature, open (or install) Samsung Pay and upload your cards. Then when you want to use it, choose the card you want and then just hold it up to be scanned.
Brett Inman, Head of Mobile Commerce and New Business at Samsung Australia said the launch of the Samsung Pay loyalty feature is an important development for the mobile payments industry, “bringing Australians one step closer to a truly digital wallet with their Galaxy smartphones”.
Mr. Inman added that while Samsung Pay’s loyalty feature will work with almost any card, there is a significant opportunity for retailers, financial institutions and governments to partner with Samsung in a bid to improve their offerings. This is supported by preference of Australian consumers for digitised loyalty programs, with 15 per cent already using a mobile app to store a loyalty card.
“From making it easy for their customers to earn and redeem points, to providing unique offers based on a customer’s location, mobile payment technology will help businesses develop strong relationships with their customers. We are already talking to a range of Australian businesses about how they can improve their customer experience through Samsung Pay technology and are looking forward to announcing more on this in the coming months,” Inman added.
Samsung says that Pay upholds high standards of security and data privacy, with no customer data stored directly on the platform. The app uses three levels of security to help secure transactions: fingerprint identification; tokenisation to encrypt card credentials; and Samsung KNOX, an advanced mobile security platform, which helps protect both the card data and any transactions made with it.